Why not employ a Town Crier? Think about it. There would be a competition to find the best Town Crier, This would be a build up through local radio and the South Wales Evening Post and possible coverage by both BBC Wales and local independant TV and radio.
A town crier, or bellman, is an officer of the court who makes public pronouncements as required by the court. They carry a handbell to attract people's attention, as they shout the words "Oyez, Oyez, Oyez!" before making their announcements. The word "Oyez" means "hear ye," which is a call for silence and attention. Oyez derives from the Anglo-Norman word for listen. The proclamations book in Chester from the early 19th century records this as O Yes, O Yes!
The Town Crier, dressed fully in his traditional robes would be a welcome sight and a regular attraction in the City Centre.
But can the Local Authority afford a Town Crier? The simple answer is a resounding “YES!” because he could be advertising local retailers at a low outlay. In fact the alternatives are through BIDS which could ensure all businesses are given an advertising spot, or do it by a fair, transparent draw: or businesses could be offered the facility on a first come first served but at a reasonably cost, maybe a sliding scale so the smallest businesses would have an opportunity to participate This shouldn’t be a money making scheme that the council can use as a top up.
Think of the benefits. A colourful character walking around the City; his bell and voice certainly attracting attention: advertising forthcoming events (not just council events) attractions, news items and other news; something different!!
There are dozens of free, low-cost or self financing ideas that will help Swansea become more interesting. Watch out for more.
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